JAMB Commerce 2011 Objective — Question 35
Question 35 of 49 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2011 Objective paper, with the correct answer and a full explanation.
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The variety of goods and services which a company offers for sale is its A. promotion mix B. place mix C. price mix D. product mix
- A. A. promotion mix
- B. B. place mix
- C. C. price mix
- D. D. product mixCorrect
Explanation
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm.
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