JAMB Commerce 2011 Objective — Question 36

Question 36 of 49 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2011 Objective paper, with the correct answer and a full explanation.

Activities undertaken to create awareness for goods by conducting contests is A. consumerism B. marketing concept C. sales promotion D. marketing mix

A. A. consumerism
B. B. marketing concept
C. C. sales promotionCorrect
D. D. marketing mix

Explanation

Sales promotion can be defined as all efforts targeted at increasing sales of a product.

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