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JAMB Commerce 2011 Objective — Question 37

Question 37 of 49 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2011 Objective paper, with the correct answer and a full explanation.

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The slogan, 'a wonderful world', used by communication network is a form of A. persuasive adverting B. product differentiation C. publicity D. packaging

  • A. A. persuasive advertingCorrect
  • B. B. product differentiation
  • C. C. publicity
  • D. D. packaging

Explanation

Slogans are meant to convince listeners or attract them to buy or use a product - a form of persuasive advertising.

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