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WAEC Marketing 2023 Objective — Question 22

Question 22 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

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Sales promotion is important because it enables a business to

  • A. fix prices for its products and services
  • B. locate customers in different areas
  • C. stimulate demand for its productsCorrect
  • D. create competition between different products

Explanation

Sales promotions (discounts, loyalty schemes etc.) are used to stimulate consumer demand for products.

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