WAEC Marketing 2023 Objective — Question 23
Question 23 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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A form of sales promotion that rewards customers for consistently purchasing a company's product is
- A. loyalty schemeCorrect
- B. quantity discount
- C. promotional allowance
- D. sales contest
Explanation
A loyalty scheme rewards customers who consistently/repeatedly purchase a firm's product.
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