WAEC Marketing 2023 Objective — Question 24
Question 24 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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A person who carries out point-of-sales promotion is
- A. a wholesaler
- B. a retailerCorrect
- C. an agent
- D. a merchandiser
Explanation
The retailer, being in direct contact with final consumers, is best placed to carry out point-of-sale promotion.
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