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WAEC Marketing 2023 Objective — Question 25

Question 25 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

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Which of the following institutions is not a marketing intermediary?

  • A. Major distributors
  • B. Wholesalers
  • C. Financial firmsCorrect
  • D. Retailers

Explanation

Financial firms assist in funding production, not in marketing/distribution, so they are not marketing intermediaries.

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