WAEC Marketing 2024 Objective — Question 15
Question 15 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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15. The first step in the marketing research process is A.
- A. data analysis.
- B. problem definition.Correct
- C. collection of data.
- D. reporting of findings.
Explanation
In any research, the problem/issue that needs the research must first be identified and defined.
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