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WAEC Marketing 2025 Objective — Question 23

Question 23 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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Who among the following members comes first in the channel of distribution

  • A. Retailer
  • B. Consumer
  • C. ManufacturerCorrect
  • D. Wholesaler

Explanation

The manufacturer originates the goods and is therefore first in the distribution channel.

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