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WAEC Marketing 2025 Objective — Question 24

Question 24 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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The aspect of a marketing plan that specifies the main goals and recommendations is the

  • A. action programmes
  • B. budgets
  • C. executive summaryCorrect
  • D. objectives

Explanation

The executive summary condenses the plan's main goals and recommendations for quick reference.

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