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WAEC Marketing 2025 Objective — Question 38

Question 38 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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The starting point of the buyer decision making process is

  • A. information search
  • B. evaluation of alternatives
  • C. problem recognitionCorrect
  • D. purchase decision

Explanation

The buying process begins when the buyer recognises a problem or need to be solved.

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