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WAEC Marketing 2025 Objective — Question 39

Question 39 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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Which of the following stages is the last in consumer buying decision making process

  • A. Need recognition
  • B. Purchase decision
  • C. Post purchase behaviourCorrect
  • D. Evaluation of alternatives

Explanation

Post-purchase behaviour (satisfaction/dissatisfaction after use) is the final stage of the buying process.

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