WAEC Marketing 2025 Objective — Question 8
Question 8 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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A feature of the consumer market is that
- A. there are few buyers
- B. professional services are required
- C. many buyers are involved (option text unclear in scanned source)Correct
- D. high purchase volume is involved
Explanation
Consumer markets are characterised by a large number of buyers, unlike industrial markets which have fewer, larger buyers.
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