WAEC Marketing 2025 Objective — Question 9
Question 9 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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The state at which product requirement is prescribed in organization's buying decision process is
- A. need identification
- B. need specificationCorrect
- C. supplier search
- D. supplier evaluation
Explanation
After a need is identified, the buyer specifies exactly what is required — this is need specification.
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