WAEC Marketing 2025 Theory — Question 5

Model answer

Coupon: a certificate inserted into a product which a customer can present at a store to receive a gift or price reduction on a specified product during a repeat purchase. Sample: a product offered to consumers for free, allowing them to try it and building credibility when it is introduced to the market. Premium: a sales promotion tool in which another product is attached to a product's package free or at low cost, to make the packaged product more attractive. Contest: a competition among customers to complete a task set by the company in order to win a specific prize.