WAEC Marketing 2025 Theory — Question 6

Model answer

1. It has a longer lifespan, as it can be kept for a long time. 2. It is attractive because it is available in colour. 3. It has repeated readership. 4. It allows audience selection (targeting). 5. It enjoys a high level of credibility. 6. It enhances the image of the advertiser. 7. It displays the actual colour of the product being advertised.